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The Future of Theme Park Pricing is Creative and Dynamic

What’s the best way to put a price on a day of theme park fun? Very thoughtfully, and preferably using data, algorithms, and flexibility, experts say. After decades of setting one admission price and sticking with it year-round, the world’s largest theme park operators are starting to inch closer to the models used by the bulk of the travel industry. […]

Variable pricing may be a new theme at Disneyland

When Disneyland raised prices for its most expensive annual pass this past weekend to more than $1,000, hard-core parkgoers groaned. Even so, throngs are still expected to fork over cash for the passes or buy daily tickets to converge on the popular Anaheim theme park, which last Christmas had to temporarily turn away visitors. Read […]

Expect theme park industry growth to continue booming

Call 2016 the year of the construction crane for the theme-park industry. The resorts are on a building spree as they use flashy new rides and shows to compete fiercely for tourists. The most anticipated attractions — Universal Orlando‘s Volcano Bay water park and Disney’s Star Wars and Avatar lands — won’t open this year. […]